Highlights From ECF Reside 2023

I’d by no means skilled something prefer it. I used to be standing inside a actual plane service surrounded by fighter jets whereas Maverick himself, THE Prime Gun, took pictures with smiling eCommerce entrepreneurs. With that excellent swagger and smirk I might have sworn Tom Cruise should have taken a break from filming Mission Inconceivable 8 to schmooze on the Opening Celebration for eCommerceFuel Reside.

Tom Cruise Impersonator at ECF Live Opening Party

Final week over 300 eCommerce Gasoline members gathered in San Diego for eCommerceFuel Reside. With an unique visitor restricted to enterprise homeowners who convey in additional than seven figures, that is the highest occasion of the 12 months for lots of the eCommerce entrepreneurs who attend.

When you’ve spent any time within the eCommerce house, then you recognize there’s a veritable glut of networking and informational occasions for on-line entrepreneurs. However solely eCommerceFuel Reside provides its company the chance to mingle with the cream of the crop. By making this a non-public occasion for probably the most profitable enterprise homeowners in our already-vetted group, we assure every individual within the corridor is a peer with high tier information and expertise of their discipline.


Bringing an On-line Group to Life

Not like most enterprise occasions, eCommerceFuel Reside prioritizes deep connections, with the objective of bringing our digital group collectively in actual life. Sure, we provide keynote audio system, breakout classes, and workshops at eCommerceFuel Reside. However these operate extra as a leaping off level for attendees who need to mingle and kind connections with different eCommerce entrepreneurs.

Pleasant for New Connections

In my heyday, I attended so many eCommerce conferences that my frequent flier miles might have taken me to Timbuktu. At most of these occasions, I’d must pressure myself to speak to some new folks, earlier than speeding again to my resort for a Netflix binge. I’m an extrovert, however even I discover it draining to work together with strangers in an effort to kind new skilled relationships.

However our occasions workforce has taken the stress out of socializing by assembling a bunch of actions that make you’re feeling comfy within the eCommerceFuel group.

Previous to the fabulous plane service opening celebration, they supplied a brand new member dinner. Then, for lunch on the primary day, they created an assigned seating chart that grouped collectively company with comparable pursuits.

For dinner on the second night time, we had been grouped with completely different attendees, however nonetheless discovered a lot to speak about as we strolled to the restaurant within the nice San Diego night air. The dialogue was various – from baseball guidelines to the landed prices of our merchandise. (Is it higher to make fewer however bigger orders of stock to optimize our cost-of-goods-sold??)

We ate at Kettner Change, and their luxurious tapas fashion meals allowed us to actually share our meal collectively, passing plates such as you would at grandma’s desk. After all the ambiance was a lot hipper than Granny’s, with a DJ and harpist providing fairly the avant garde leisure combo. It was a memorable meal to say the least.

Adventures Promote Particular person Relationships

The second day of eCommerceFuel reside supplied an enormous block of time devoted to adventures. Among the many quite a few choices accessible, attendees might take the chance to learn to surf, get pleasure from a meals tour of San Diego, sail in a regatta, go on safari, or kayak by sea caves.

My state is landlocked, so the lure of the ocean I so hardly ever see known as to me, and I selected to go on the kayaking tour.

The 2-person kayaks gave my paddling associate, Mike, and I the possibility to get to know each other as our information taught us about San Diego’s sea life. We noticed the ocean caves and bought the magical expertise of watching wild seals swim round us. As we made our approach again to the seaside, most of our fellow tour attendees bought a refreshing dip within the Pacific when their kayaks tipped over. Our vessel was considered one of solely two that didn’t capsize – so now Mike and I’ve one thing to brag about on the subsequent ECF Reside. 💪

Kayaking Adventure in the Water

Events Promote Assembly Teams of Individuals

Each night time is a celebration at ECF Reside! Actually. The occasions workforce crafted a uniquely festive expertise for every night of the convention. I already gushed in regards to the Prime Gun themed opening night time celebration.

Aircraft Carrier Party

Credit score to our member Seth Haber for this photograph

Along with the Tom Cruise impersonator, we bought a tour of the plane service, and a former (non-impersonator) Navy pilot defined the way it was used throughout conflict and peacetime.

Tuesday night time we had a Cantina themed celebration with mezcal tastings, a margarita shaking lesson, and a very good previous whack on the piñata.

At that celebration, I met Lianna Patch and we geeked-out over the communication books we’ve learn and the locations we’ve lived. I’m unsure if our companies will ever overlap, however within the brief time we spent collectively I realized she was an individual whose recommendation I might belief. I’ll be paying further consideration to her phrases of knowledge within the discussion board to any extent further.

And that’s the objective of the entire social occasions we provide at ECF Reside. It’s arduous to essentially study an individual by textual content (even for these of us who carried out our earliest relationships by way of AOL Instantaneous Messenger). However actual life conversations offer you a stable base on which to construct a rapport that strengthens your on-line interactions.

Childrens Museum Closing Party

The closing celebration passed off on the Youngsters’s Museum. Don’t fear, the kids had been all gone. However when the children are away, the adults get to play! We bought to discover the museum unfettered by the guilt of taking on an exercise that was supposed for tiny people. We went again to our childhoods, using down the slide and taking one another out in a pleasant recreation of laser tag.

Enterprise Takeaways

After all the occasion wasn’t all adventures, events, and video games. We additionally need to give our group members high quality data, and our keynote classes aimed to supply simply that.

Stage at ECF Live

We had 4 keynotes all through the occasion, however the speak from Casey Brown about Pricing Technique caught with me probably the most.

For me, the important thing takeaway was that pricing ought to be a thought of resolution – strategic and calculated. Most retailer homeowners are too scared to boost costs. They assume if their costs go up, then they’ll lose a considerable amount of quantity, say 16%. However Casey confirmed us that in actuality, most homeowners over-estimate the dangers and quantity will solely lower by 4% .

And once you do the maths on net-profit, you possibly can see that companies usually earn more money by growing costs by 5%. They might lose as much as 8% in quantity, however their web revenue nonetheless will increase by 7%.

Price VS Volume Change

Takeaway: Don’t set your costs primarily based on concern. Meet along with your workforce on a weekly, month-to-month, or quarterly foundation to reevaluate your costs.

One other keynote that left an impression was Nik Sharma who understands methods to use the shopper voice in advertising. If a buyer unboxes your product and says, “That is the Tesla of mattresses” that’s precisely what you must use in your advertising.

Breakout Classes For Particular Areas of Curiosity

In addition to the 4 keynotes classes everybody on the convention attended, there have been 12 breakout classes starting from optimizing your Google PMax adverts to a narrative about how dropping 85% of workers really saved somebody’s enterprise. The most well-liked session was a workshop about getting began with Generative AI expertise utilizing ChatGPT and Midjourney.

Generative AI Workshop

Credit score to our member Alison Smith

For my very own pursuits, I loved Dave Stickland’s discuss his entrepreneurial journey and the way specializing in fewer tasks led him to be extra worthwhile in every.

I additionally realized lots from Sean McGinnis’ discuss each Conversion Fee Optimization (CRO) method he used to avoid wasting KURU Footwear. A few of his methods had been apparent, like growing the font dimension on cell so folks can learn the copy. However he additionally revealed his extra superior strategies, like an electronic mail advertising workforce that sends emails 5 days every week(!) to particular segments for various functions.

ECF Live Kuru Footwear Free Shipping Slide

Most, if not all, of the audio system in these classes jam packed their dialogue with actual world particulars. You possibly can study extra about conversion charge optimization (or every other subject) from somebody who really carried out adjustments and shared their outcomes, slightly than studying a listicle of concepts that may work from somebody who hasn’t put any of that data into observe.

Downtime Lets You Marinate on Good Enterprise Concepts

Generally you simply want one other entrepreneur to reiterate a degree. You understand you must observe a particular technique however you haven’t succeeded so far.

Whereas my kayaking group was using again to the convention in our bus, a couple of attendees satisfied one other visitor to provide electronic mail advertising one other go.

He had had poor luck with electronic mail advertising up to now, however about quarter-hour into his dialog along with his fellow entrepreneurs, he stated:

“This bus experience again paid for the entire occasion”

Our keynotes and breakout classes are an incredible primer, however the true worth of our occasion is within the  enterprise conversations they facilitate along with your ECF friends.

ECF Reside 2024

When you’ve gotten this far, you’re most likely itching to seek out out how one can be a part of eCommerceFuel Reside subsequent 12 months. By no means concern, our occasions workforce is right here! The 2024 dates are already set, and the placement determined – The Huge Straightforward itself, New Orleans!

ECF Live New Orleans

There’ll be events, adventures, keynotes, and breakout classes identical to we had in 2023. ECF Reside is the best approach to combine enterprise enchancment, and social journey for eCommerce entrepreneurs. Be part of us!

However bear in mind, ECF Reside is a non-public occasion, open solely to eCommerceFuel members. If you wish to attend subsequent 12 months, take part in our personal group of 7-figure and bigger retailer homeowners, browse our overview listing with over 20,000 evaluations on each form of software program or SaaS you might be contemplating for your online business, and attend a regional ECF meetup apply to change into a member of eCommerceFuel as we speak.

Patrick Rauland

Publish by Patrick Rauland

Patrick loves entrepreneurship and teaches eCommerce, advertising, and WordPress programs at LinkedIn Studying. He is additionally developed each eCommerce and membership software program. When he isn’t in entrance of a display screen he loves to color tiny toy miniatures.

Leave a Reply