On website in Denmark: Behind the scenes with Veo

This 12 months, I’ve spent quite a lot of time on the highway, assembly with clients and capturing their tales for Now Go Construct. Right this moment, we’re releasing considered one of my favourite episodes, which options Veo, a sports activities know-how startup primarily based in Denmark. And whereas I might spend a whole submit on their historical past or their tech stack, I need to do one thing a bit completely different. I need to give attention to what occurs behind the scenes.

An incredible quantity of effort goes into creating every episode of Now Go Construct. From buyer analysis, to pre-production, to filming, to post-production, the method spans months. Take for instance, interviews. We spend hours upon hours (typically a full week) interviewing clients and accumulating B-roll simply to provide a single 20-minute episode. It’s an unimaginable quantity of labor, however work I discover fascinating, as a result of I’m continually studying how our clients are utilizing know-how to unravel arduous issues. However what occurs to the remainder of the footage?

Quite a lot of what we movie is left on the slicing room ground. Veo is an ideal instance. I had a chance to take a seat with two of the co-founders, Keld and Henrik, for almost 90-minutes. We mentioned all the things from the overwhelming work it takes to get a startup off the bottom to the challenges they’ve confronted constructing their very own {hardware}. However quite a lot of this didn’t make it into the episode. So, I’d wish to share a little bit of that dialog with you now (and don’t fear, we’ve got trimmed it all the way down to 15-minutes).

In some ways, Veo embodies the management ideas we maintain true at Amazon, like “Invent and Simplify”, and “Are Proper, A Lot”. They work backwards from the shopper, and drive their selections with knowledge. It’s a useful lesson for startups and younger companies alike.

It was an absolute pleasure to fulfill Keld, Henrik, and all the fantastic individuals at Veo. I hope you get pleasure from the newest episode as a lot as I loved filming it. Now, go construct!